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Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross 

Sony® X90K 65" 4K Ultra HD LED Smart TV

Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.

Deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10.

Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro.

Google TV with Google Assistant organizes your content all in one place. Stream from your Apple device with AirPlay 2 support.

Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app.

Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.

Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation®5.

Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1.

Hear true immersive audio with two sound positioning tweeters in addition to traditionally placed TV speakers, plus support for Dolby Atmos.

Acoustic Center Sync synchronizes BRAVIA XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound.

See blur-free picture quality in fast-moving sports and movies powered by XR Motion Clarity technology.

Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling.

Multi-position stand offering two variations – low-profile setting for immersive viewing or raised to accommodate a soundbar.

With the optional BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment.

Enjoy your entertainment like never before on this ultra bright 4K HDR TV, delivering exceptional color and contrast with our Full Array LED, powered by Cognitive Processor XR™.

Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life color and depth.

Sound From The Screen, Pictures And Sound In Harmony

Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.

Renew, Recycle And Reduce, Designed For The Environment

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X90K uses recycled plastics in its bezel. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

A Wide Color Spectrum For Real-World Shades And Hues

Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. It can detect color from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.

Enjoy More Depth With Deep Blacks And Extra Brightness

Our Cognitive Processor XR™ enhances pictures in the same way as your eyes focus for real life color and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.

Recreating Lost Texture, All Your Content Upscaled To 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.

Intelligent Motion Processing For Fast-Moving, Blur-Free Scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyzes motion across several frames to ensure action stays smooth, bright and clear.

Powerful Sound From The Screen, Matches Pictures Precisely

Our Acoustic Multi-Audio™ technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With X-Balanced speakers, you'll hear clear, high quality sound.

All Your Entertainment Upscaled To 3D Surround Sound

With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Voice Zoom™ 2 Enhances Voices For Clearer Dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

Supreme Picture And Sound, Whatever The Environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.

Step Up To Even Better Viewing, Optimized With BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.

Discover New Ways To Enjoy TV With BRAVIA CAM

You're always in the best seat in the house with BRAVIA CAM. It recognizes where you're sitting and optimizes the picture and sound accordingly. There's also video chat, gesture controls, and other new experiences waiting to be explored.

Easily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.

Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes.

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.

Quickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

Control All Your Devices With One Smart Remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Beautiful Minimalist Design That Maximizes Entertainment

Our minimalist One Slate design maximizes the screen and minimizes the bezel so you stay focused on what’s important - the picture. Enjoy truly immersive big screen viewing without distraction.

Versatile Premium Stand, Designed For Any TV Positioning

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what's around it.

Metal Slim Blade Stand, Luxurious Look And Feel

Our slimline metal stand has been designed to perfectly match the TV and harmonize with your room and décor.

Even More Studio Quality Entertainment, As The Creator Intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix In Studio Quality, Automatically Optimized

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.

Optimizing Picture For All Your Favorite Content

Enjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced™ titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

Our TVs include visual, hearing and mobility accessible technology.

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Sony® X95K 75" 4K Ultra HD Mini LED Smart TV

Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive for unprecedented contrast and maximum brightness.

Experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.

Every seat is the best seat with wide viewing angles that preserves color and an anti-reflective screen to reduce glare.

Hear true immersive audio with two sound positioning tweeters in addition to font-firing TV speakers and dual subwoofers, plus support for Dolby Atmos.

Multi-position stand offering three variations – low-profile immersive setting, narrow furniture setting, raised to accommodate a soundbar.

Ultimate Brightness And Contrast With Mini LED

See 4K pictures full of remarkable contrast and brightness on this big screen TV with Mini LED backlight, powered by our Cognitive Processor XR™ and XR Backlight Master Drive.

Scenes Full Of Contrast And Brightness, Precisely Controlled

Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this X95K 4K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X95K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

See Incredible Depth With Intense Contrast And Brightness

Our XR Backlight Master Drive utilizes a unique local dimming algorithm to control thousands of tiny, high-density Mini LEDs with absolute precision and independence. It focuses light for maximum brightness almost without flare or halos around highlights.

Powered by our Cognitive Processor XR™, XR Triluminos Pro enables X95K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.

The X-Wide Angle™ panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the center. And with X-Anti Reflection, pictures are much clearer with less glare.

A Beautiful Design - All Immersion, No Distraction

Intuitive 3-Way Multi-Position Stand, Versatile For Any TV Positioning

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Seamless Edge -  Less Bezel, More Picture

With its frameless design, this TV has a seamless and sophisticated look that minimises distractions, focusing your eyes on what’s important – the picture.

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

Sony® X95K 65" 4K Ultra HD Mini LED Smart TV

Sony® X95K 85" 4K Ultra HD Mini LED Smart TV

Step up to an immersive viewing experience with vision and sound in perfect harmony on this Sony OLED TV, powered by Cognitive Processor XR™. Enjoy exceptional pure black contrast for pictures full of depth and detail.

Sony® BRAVIA XR A80K 77" 4K Ultra HD OLED Smart TV

Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro.

Google TV with Google Assistant organizes your content all in one place.1 Stream from your Apple device with AirPlay 2 support.

Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app

Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced5, and Netflix Adaptive Calibrated Mode

Get the advantage in high-performance gaming with 4K/120, VRR,ALLM as specified in HDMI 2.1.

Hear true immersive audio with triple actuators that vibrate to produce sound from the entire screen and dual subwoofers for powerful bass, plus support for Dolby Atmos.

See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology.

Multi-position stand offering three variations – low-profile immersive setting, narrow furniture setting, raised to accommodate a soundbar

With the optional BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment

Next generation picture and sound with Cognitive Intelligence

Exceptional pure blacks for real-life depth and texture

Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

Screen is the speaker, pictures and sound in harmony

Acoustic Surface Audio＋™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.

Renew, recycle and reduce, designed for the environment

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in large parts of our TVs and packaging. The A80K uses recycled plastics in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.

Pure blacks for real-life depth and texture

XR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilizes our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

A wide color spectrum for real-world shades and hues

Powered by our Cognitive Processor XR™, XR Triluminos Pro enables A80K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.

Recreating lost texture, all your content upscaled to 4K

Intelligent motion processing for smooth, fast-moving action

Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Watching TV from the sides is now as satisfying as from the center. Our self-illuminating OLED panel keeps colors consistent and true, wherever you're watching.

Screen is the speaker, sound follows pictures precisely

Sound comes directly from the screen with Acoustic Surface Audio＋™. Triple actuators behind the TV vibrate to create acoustics that move with the picture. Two actuators on the sides also improve high frequency sound with clear and natural dialogue. Left and right subwoofers boost bass for immersive sound at home.

All your entertainment upscaled to 3D surround sound

Voice Zoom™ 2 enhances voices for clearer dialogue

Step up to even better viewing, optimized with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment

Discover new ways to enjoy TV with BRAVIA CAM

Just for you Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes

Control all your devices with one smart remote

Minimalist design - all immersion, no distraction

Our minimalist One Slate design with a single pane of tempered glass keeps you focused on the picture for truly immersive viewing without distraction. This OLED TV looks and sounds beautiful, whether on a stand or mounted on a wall.

Prestige 3-way multi-position stand, versatile for any TV positioning

Watch Netflix in studio quality, automatically optimized

Watch Netflix in studio quality, automatically optimized Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.

Optimizing picture for all your favorite content

Instant Rebate through Dec 24

Instant Rebate through Dec 31

Instant Rebate through Dec 17

Sony® BRAVIA XR A80K 65" 4K Ultra HD OLED Smart TV

4K HDR has never felt more real, with true-to-life contrast and enhanced viewing angles, powered by the all-new Cognitive Processor XR™. Full Array LED enhanced by XR Contrast Booster 10 delivers an ultra-realistic picture with deep, detailed blacks and r

Sony® Bravia XR X95J 75" 4K UHD Smart TV

Introducing the world’s first TVs with cognitive intelligence

See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony’s all-new Cognitive Processor XR™. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.

Billions of accurate colors and precise textures

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables Sony BRAVIA XR™ TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos™ Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural, as seen with the same accuracy as the human eye.

Real life depth with deep blacks and intense brightness

Experience real-life depth and detail with the deep blacks and intense brightness of Full Array LED and XR Contrast Booster 10, powered by the Cognitive Processor XR™. By controlling brightness in sections of the screen independently, Full Array LED balances light output to ensure scenes are full of breathtaking contrast. XR Contrast Booster 10 further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels – no more details overwhelmed by shadow or lost in blown-out highlights.

The entertainment you love. With help from Google

See 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV™ brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy — just ask Google. Press the Google Assistant button on your remote and try saying “find action movies” to search across your favorite apps.

Bring the cinematic experience home, enjoy included movies with BRAVIA CORE™

With BRAVIA CORE™, enjoy the latest Sony Picture Entertainment (SPE) titles and the largest IMAX Enhanced collection. Use the included BRAVIA CORE credits to choose from hundreds of latest release movies to redeem. In addition, you are subscribed to an amazing selection of movies to stream anytime and as many times as you like.3 BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless 4K UHD Blu-ray equivalent quality with streaming up to 80 Mbps delivering stunning visuals and expressive sound quality.

Discover how real TV can be when you combine a Full Array LED panel with our Cognitive Processor XR™ in a beautiful Seamless Edge design that keeps you focused on the picture.

XR Picture - Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra-realistic pictures full of lifelike contrast.

XR Color - See colors that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.

XR Triluminos Pro™ - Powered by our Cognitive Processor XR, this TV reproduces color in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

XR Contrast - Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyzes data, enhancing picture quality in the same way that the human eye focuses for real life color and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker-no more details overwhelmed by shadow or lost in blown-out highlights.

XR Contrast Booster 10 - By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

XR HDR Remaster - With XR HDR Remaster, this TV can detect each object on screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR™ takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth, and more. The result is exceptionally real scenes with greater depth, lifelike textures, and natural colors.

XR Clarity - Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.

XR 4K Upscaling - Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilizes a vast amount of data, analyzing patterns in scenes and recreating subtle details.

4K XR Super Resolution - XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture.

4K XR Smoothing - XR Smoothing creates smooth, natural 4K pictures as you watch, without the "banding" that can occur on other TVs. Scenes are reproduced with thousands of tones, shades, and gradations, making them look incredibly real.

XR Motion - Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross-analyzes data to ensure action stays smooth, bright, and clear.

XR Motion Clarity - On some screens, sports, and fast-action scenes can seem to go by in a blur. Our latest LED XR Motion Clarity™ technology keeps everything smooth, bright, and clear. Each 'blink' is individually controlled and its duration optimized, while brightness is boosted when needed, so you won't miss a thing.

X-Anti Reflection - It's sometimes difficult to watch dark movies in a bright room due to screen reflection. X-Anti Reflection reduces glare caused by sun or lamp light so you can see pure blacks in brightness and enjoy clear pictures without distraction.

X-Wide Angle™ - Watching TV from the sides is now as satisfying as from the center. Sony's original optical design to control light from the backlight, the X-Wide Angle panel ensures colors stay true from wherever you're watching.

4K/120fps - Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you'll have the advantage in shooting, sports, and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5 ms with 4K/120fps and dedicated Game Mode.

XR Sound Position - For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound-positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what's on the screen for a truly immersive experience.

Acoustic Multi-Audio™ - Our Acoustic Multi-Audio™ technology includes sound-positioning tweeters to ensure high-frequency sounds come from the right place in the scene, exactly where the action is happening. With front-facing speakers and an integrated subwoofer, you'll enjoy clear sound and powerful bass, no matter where you place your TV. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high-tone areas, enhancing sound pressure and stability for more realism.

XR Surround - With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

3D Surround Upscaling - Our BRAVIA XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

Google TV - Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Hands-free Voice Search - Find your favorite content faster than ever using the power of your voice, no remote required. With Voice Search, there's no more complicated navigation or tiresome typing-you just have to ask.

Google Assistant - Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, "what should I watch?" Even get answers like sports scores, control smart-home devices, and more. Talk to Google to get started.

Works with Alexa - Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume, and more.

Works with Hey Google - Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favorite videos to your Sony TV, all with just your voice. Just start with, "Hey Google.

Works with Apple AirPlay / Apple HomeKit - With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Chromecast built-in - Chromecast lets you cast your favorite videos, games, and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

Smart remote - All your connected devices can be controlled with our smart commander. One button access to video on-demand services brings shows and movies into your room in seconds.

Three-way multi-position stand - A three-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

Seamless Edge - With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what's important-the picture.

Cable management - A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back.

Living Decor - Our Living Decor turns your TV into an essential part of your living space with on-screen artwork, personal photos, screensaver themes, and clock functions.

Light Sensor - On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

Acoustic Auto Calibration - No matter where you're sitting, this TV detects your position and optimizes sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that's enhanced and optimized to your room.

Netflix Calibrated Mode - This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.

IMAX Enhanced - This Sony 4K smart TV is IMAX Enhanced certified, meaning it's optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content.

Dolby Vision® and Dolby Atmos® - Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.

BRAVIA CORE™ - A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream, and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.

4K HDR has never felt more real, with true-to-life contrast and enhanced viewing angles, powered by the all-new Cognitive Processor XR™. Full Array LED enhanced by XR Contrast Booster 10 delivers an ultra-realistic picture with deep, detailed blacks and refined peak brightness. See an amazing picture from anywhere in the room with X-Wide Angle and X-Anti Reflection technologies.

TVs

Sony® BRAVIA XR A80K 65" 4K Ultra HD OLED Smart TV

$2,299.99

Sony® BRAVIA XR A80K 65" 4K Ultra HD OLED Smart TV

$2,299.99

Sony® BRAVIA XR A80K 77" 4K Ultra HD OLED Smart TV

$3,199.99

Sony® Bravia XR X95J 75" 4K UHD Smart TV

$2,999.99

Sony® X90K 65" 4K Ultra HD LED Smart TV

$1,499.99

Sony® X95K 65" 4K Ultra HD Mini LED Smart TV

$2,799.99

Sony® X95K 65" 4K Ultra HD Mini LED Smart TV

$2,799.99

Sony® X95K 75" 4K Ultra HD Mini LED Smart TV

$3,799.99

Sony® X95K 85" 4K Ultra HD Mini LED Smart TV

$5,499.99

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